TREND.RESEARCH
The logistics sector is changing faster than ever. Digitalization, climate pressure, geopolitical shifts and technological breakthroughs are rewriting the rules of the game. Companies that understand what is coming now will take the lead later.
LOCATION
Remote
WORK TYPE
Research
Looking ahead is essential
Olderwood helps you look ahead. With in-depth trend research, we map out the forces that will determine your logistics future – technologically, socially and economically.
Olderwood translates abstract developments into concrete opportunities and risks for your organization. From emerging legislation to new customer needs, from disruptive technologies to structural chain shifts – you get a sharp and applicable picture of what really matters.
What does it yield
Strategic insight that goes beyond hype
Practical translation into innovation opportunities
Input for roadmaps, scenario planning and investment decisions
Specific focus on logistics and maritime industry
At Olderwood, trend research is not a final report, but a starting point. A foundation for your innovation strategy, product development and positioning.
TREND.RESEARCH
The aim of trend research in the logistics industry in relation to innovation is to strategically prepare companies for future developments and enable them to innovate in a targeted manner before markets, technologies or regulations force them to do so.
1. Looking ahead to stay relevant
Trend research helps companies to recognize long-term developments – such as automation, sustainability, digitalization or changing customer expectations – so that they can adjust their strategy in a timely manner.
2. Identify innovation opportunities
By systematically analysing trends, companies can discover new needs, technologies or markets. This forms the basis for targeted innovation, for example new services, logistics concepts or digital tools.
3. Recognize risks and disruptions in time
Trend research also identifies threats, such as disrupted supply chains, changing legislation or technological lag. This allows companies to proactively arm themselves against disruption.
4. Better prioritize innovation
Not all ideas are equally valuable. Trend research provides direction for innovative investments by making clear which developments will really have an impact and where it is smart to invest.
5. Scenario planning and strategic flexibility
Trend research provides a foundation for scenario planning, enabling companies to consider multiple future scenarios and design robust strategies – essential in an unpredictable world.
6. Future-proof design
Innovations resulting from trend research are often sustainable, scalable and system-oriented, because they take into account broader developments such as climate goals, energy transition and digital trust.
3
Innovation strategy
On location/remote
From abstract idea to concrete logistics concept. Olderwood develops scalable and smart solutions for complex logistics issues, with a unique combination of creativity, technology and sector-specific knowledge.
