INNOVATION.STRATEGY
The goal of innovation strategy is to innovate purposefully, with long-term impact. It brings focus, accelerates decisions and ensures that innovations match what your organization and the chain really need.
LOCATION
On location/remote
WORK TYPE
Consultancy
Strategy with a Vision for the Future
Wat levert het op?
Without a strategy, innovation often remains stuck in isolated initiatives, missed opportunities or wasted resources. A well-considered innovation strategy brings coherence, direction and decisiveness to the innovations that your company needs. Olderwood helps logistics and maritime organisations to clearly map out this course and to implement it successfully.
In a sector where digitalization, sustainability and capacity are becoming increasingly urgent, the question is not whether you innovate – but how, where and for what purpose. Olderwood guides you in making smart choices that really contribute to your vision of the future.
-
Focus on the innovations that create value
-
Linking to business objectives and chain vision
-
Clear frameworks for prioritization and decision-making
-
Faster go/no-go's and less waste
-
Better alignment between teams, partners and stakeholders
-
Preparing for trends, disruptions and regulations
INNOVATION.STRATEGY
The goal of innovation strategy in the logistics and maritime industry is to be able to innovate in a targeted, future-proof and profitable way . Where innovation often takes place in a fragmented or ad-hoc manner, an innovation strategy provides direction, priority and coherence between technology, market developments and business objectives .
1. Giving direction to innovation
An innovation strategy clarifies why, in what and how an organization innovates. It prevents resources from being wasted on irrelevant projects or short-term ideas without impact.
2. Focus on valuable opportunities
In the rapidly changing logistics and maritime sector, there are many options – but not all make sense. Innovation strategy helps companies focus on the themes that add value: digitalization, sustainability, capacity, reliability.
3. Alignment with business objectives and chain partners
Innovations that are not aligned with commercial or operational objectives often fail early. A clear strategy connects innovation with business models, investment plans and customer needs.
4. Better prioritization and decision making
A good innovation strategy provides frameworks to assess and prioritize projects: what fits into the roadmap? What is urgent? What is feasible? This is how you create control and calm in a changing environment.
5. Responding to trends and uncertainty
Innovation strategy enables organizations to translate future scenarios into action. Think of responding to new legislation, autonomous shipping, digital twins or zero-emission logistics.
6. Strengthen internal and external communication
With a clear innovation strategy you can communicate better with employees, investors, governments or partners. It shows that innovation is not optional, but goal-oriented and professionally organized.

3
Innovation strategy
On location/remote
From abstract idea to concrete logistics concept. Olderwood develops scalable and smart solutions for complex logistics issues, with a unique combination of creativity, technology and sector-specific knowledge.