Olderwood helps organizations in the logistics and maritime sectors to make innovation practical, with inland shipping as a core specialty
I support strategy and decision-making regarding sustainability, digitalization, fleet development, and corridor-focused supply chain solutions, translating these into actionable roadmaps, pilot projects, and collaborations.
Why Olderwood
Shrewd in the niche
Deep sector focus on European inland shipping and logistics chains.
Independent and data-driven
Clear analyses, realistic assumptions, and transparent argumentation.
Strategic and practical
From direction and scenarios to concrete steps, design, approach, and decision-making.
INTRODUCTION
About Poul at Olderwood
Born on a barge, my passion for logistics was formed early. After my studies at the Design Academy Eindhoven, where I developed innovative logistics concepts and won multiple design awards, I have built up more than 25 years of experience in developing future-oriented solutions for heavy industry, logistics and maritime sector.
Olderwood combines creative thinking with supply chain expertise and a real-world perspective. No lengthy reports without a clear landing, but clear choices, support, and implementation. Inland shipping where possible, modal shift where it pays off, and always with attention to people, operations, and regulations.
Olderwoods perspective...
1 / Denk in corridors, niet alleen in assets
Corridors connect operations, infrastructure, energy, data, and investments.
2 / Fleet differentiation as a condition for growth and transition
A differentiated fleet keeps capillaries accessible and makes modal shift realistic.
3 / Technology follows deployment profile
You choose fuel and powertrain based on the route, power demand, charging pattern, and availability, not on hype.
4 / Data accelerates decision-making if governance is right
Standards, ownership, and quality are needed to extract value from data.
5 / Van visie naar uitvoerbare routekaart
Scenarios, choices, and dependencies are translated into a plan that parties can support.
What Olderwood does
Strategy and direction setting
Scenarios, corridor strategy, positioning and decision-making for 2035 and 2050.
Research and analysis
Market and supply chain research, data analysis, business cases, policy and impact studies.
Innovation and concept development
Concepts for fleet, services, digitalization, energy, and collaboration in the supply chain.
Program and project support
Structure, stakeholder management, pilots, and scaling up towards implementation.
Proof and output
Vision Document Inland Shipping 2035-2050
A data-driven vision as a basis for discussion for policymakers, ports, shippers, financiers, shipyards, and operators.
Executive teaser and datasets
Short entry point for decision-makers and supporting data for in-depth exploration.
Publications and presentations
Insights intended to start the conversation and accelerate projects.
For whom Olderwood works
Olderwood is a good fit for organizations that:
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need to make strategic choices in inland shipping or logistics
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wanting to first get a complex issue clear and substantiated
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Wanting speed without superficiality
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find an independent specialist who can also develop it to project level
Typical stakeholders: shipowners and operators, shippers, ports and terminals, governments, financiers, shipyards, technology suppliers, and industry associations.
What you can expect from an initial meeting
A first meeting is intended to:
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to clarify and define the issue
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to choose the right route: strategy, research, concept or project support
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to determine if there is a good match
Typical outcome:
a refined research question or project scope
a concise approach and planning
a proposal with clear deliverables
Do you want to move faster from idea to direction and from direction to execution? Olderwood helps you make choices that fit the corridor, the operation, and the reality of the sector.